The boycott was motivated by allegations that Savage had made homophobic, racist, antisemitic, and discriminatory comments. Members of the LGBT community have supported a boycott because the company's founder and chief executive officer is the son of right-wing radio personality Michael Savage and because its former chief financial officer, Janet Weiner, is Savage's wife and CFO of his production company. In 2020, PepsiCo acquired Rockstar Energy for $3.85 billion. Barr until 2027, though this was terminated in 2020 following the PepsiCo acquisition. Production and distribution for the United Kingdom and Republic of Ireland was franchised to Irn Bru owners A.G. Rockstar switched distributors from The Coca-Cola Company to PepsiCo in the summer of 2009. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries, in addition to the United States. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles-from athletes to rock stars," Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size as opposed to Red Bull's 8 oz can, and by marketing itself as "twice the size of Red Bull for the same price" īy 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004, reaching $48 million" Atlanta Journal-Constitution and had sold over a billion cans. ![]() beverage market at the time, energy drinks. ![]() Rockstar launched into what was the fastest-growing segment of the U.S. Founded in 2001 by Russ Weiner, the son of right-wing shock jock Michael Savage.
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